PROJECT
Ristoply
PLATFORM
iOS, Android, Web
CLIENT
Startup
YEAR
2020
The digitization of the supply chain for the HoReCa industry.
Ristoply is a B2B service for restaurateurs and suppliers. It digitizes the process of purchasing raw materials for restaurateurs, and the selling process for HoReCa suppliers. For this project, we have created an iOS and Android app for restaurateurs, a WebApp for suppliers together with a landing page that presents the entire service offered by Ristoply.
MVP - Minimum Valuable Product: when “less is more” becomes a successful strategy.
We started from an idea of the Founders, who had many years of experience in the world of the HoReCa supply chain, and we added our experience in the launch of MVPs for startups. The goal was to create an innovative product that would accelerate the digitalization of the B2B agri-food chain. We decided to adopt an agile approach. The analysis of the target helped us select the most important features for the MVP. This way, we were able to manage Founders' requests in the best possible way for the product. The Lean methodology allows us to release a well-rounded product to the market. We make sure that all of the functionalities always add value to the product rather than just confuse the user. Below we present - the initial functionalities requested by the customer VS the functionalities agreed for the product launch.
1. Live chat between suppliers and restaurateurs
2. Multi-login for multiple members of the same restaurant
3. Sending orders
4. Navigation per supplier’s catalogue
5. Sub-account for multiple restaurants owners
6. Statistics on expenses
7. Favourite suppliers and products
8. Push notifications
9. Multilingual app
10. Advanced offline functionalities
1. Live chat between suppliers and restaurateurs
2. Multi-login for multiple members of the same restaurant
3. Sending orders
4. Navigation per supplier’s catalogue
5. Sub-account for multiple restaurants owners
6. Statistics on expenses
7. Favourite suppliers and products
8. Push notifications
9. Multilingual app
10. Advanced offline functionalities
1. Navigation per supplier's catalogue
2. Sending orders
3. Favourite suppliers and products
4. Statistics on expenses
5. Basic offline functionalities
1. Navigation per supplier's catalogue
2. Sending orders
3. Favourite suppliers and products
4. Statistics on expenses
5. Basic offline functionalities
User journey definition.
The first product we worked on was the app for restaurateurs. Once the target was defined and all the necessary functionalities were established, we focused on the purchase funnel. We analyzed some possible flows that would lead the user from the first to the final action of sending the order. After experimenting with more solutions for some micro-flows, we have designed the definitive UX, so that it is fluid and pleasant for the user.
Tap on the image to zoom in.
From wireframes to the user interface.
The transition from the flowchart to the wireframe is essential to start visualizing more clearly how the user experience, the management of spaces, and the positioning of CTAs will look like. The next step was defining the UI. Based on the Visual Identity that Ristoply had already defined, we designed a fresh and dynamic interface. We improved some cornerstones of the Brand, such as the color palette. The use of correct typography, custom images, and illustrations have helped to add value to the final product.
UI components: let’s define the style.
Working in a lean way also means facilitating product development. For this purpose, we created a library of components that were used by the Devs Team. Following a clear and consistent style guide makes their work more efficient.
The digital solution for suppliers: the web panel.
We have taken care of developing a smart and intuitive platform for suppliers to improve their order management. Moreover, WebApp allows suppliers to access all the statistics, reports, and details on their customers. Below, a new digital system that improves the entire sales system.
Speed to market.
A new product is always a challenge. How did we measure interest in our solution without a complete product? We have created www.ristoply.com, a landing page dedicated to both restaurateurs and suppliers, which shows the advantages of the service offered. The landing page also contributed to lead generation through its simple contact form. In this way, the Founders were able to acquire contacts of people interested in the product and notify them as soon as the app was available in the stores.
Tech solution.
Download the app!
